Type: Subsidiary of Kering (Euronext: PP)
Industry: Fashion
Founded: July, 1961
Founder: Yves Saint Laurent, Pierre Bergé
Headquarters: Paris, France
Key people: Francesca Bellettini (CEO), Hedi Slimane (Creative Director), Mr. Alberto Da Passano (Chief Financial Officer), Mr. Luc Rafflin (Director of Human Resources), Mr. Jean-Denis Voi (Brand Director)
Revenue: $1.21 billion
Employees: 1,169
Parent: Kering
Website: ysl.com
Yves Saint Laurent YSL (also known as Saint Laurent Paris), a luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. It is considered one of the world's most prominent fashion houses known for its modern and iconic pieces, such as tuxedo jackets for women. Today, Saint Laurent Paris markets a broad range of women's and men's ready-to-wear products, leather good, shoes and jewelry. YSL Beauty also has a notable presence in the luxury beauty market, run independently through L'Oreal Paris that licenses its name. (fragrances and cosmetics)
"Chanel freed women, and I empowered them."
"I created the contemporary woman's wardrobe."
-Yves Saint Laurent
Timeline:
1961 - Founded.1960s to 1970s - The firm popularized fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, Le Smoking suit among others. Some of his most memorable collections include the Pop Art, Ballet Russes, Picasso, and Chinese ones. He also started mainstreaming the idea of wearing silhouettes from the 1920s, 1930s and 1940s.
1966 - Creation of arguably the most famous classic tuxedo suit for women, Le Smoking suit; first to popularize ready-to-wear in an attempt to democratize fashion, with Rive Gauche and a boutique of the same name.
Le smoking suit, 1966
1969 - Madison Avenue, New York: the brand's first boutique in the United States, opened.1978 - Cosmetic line launch.
1980s, 1990s - Expansion with fragrances for both men and women.
1993 - Saint Laurent fashion house sold to the pharmaceuticals company Sanofi.
1997 - Pierre Bergé appointed Hedi Slimane as collections and art director and they relaunched YSL Rive Gauche Homme.
1999 - Gucci (owned by PPR) bought the YSL brand and asked Tom Ford to design the ready-to-wear collection while Saint Laurent would design the haute couture collection.2002 - Because of health problems and critism of designs, Saint Laurent closed the couture house of YSL.
2009 - Closing of key stores in the US following Yves Saint Laurent's death.
2012 - Kering announced that Hedi Slimane replaced Stefano Pilati as the creative director. Slimane announced that the ready-to-wear line would be rebranded as Saint Laurent.
Top:Safari jacket, 1968
Bottom: Beatnik look, 1990
2015 - Hedi Slimane announced that he would be reviving Yves Saint Laurent's couture line.
The firm also popularized fashion trends such as pea jackets, sheer blouses, peasant blouses, bolero jackets, pantsuits, jumpsuits, etc.. By feminising the basic shapes of the male wardrobe, YSL set new standards for world fashion.
SS2015 RTW
Yves Saint Laurent label features a very classic approach to designer fashion. Playing up the flirty, sassy appearance of women, Yves Saint Laurent styles are flattering, form fitting and comfortable. Sexy while maintaining sophistication, today, their collection features a wide variety of tied shirts, boots and skirts as well as frilly, lacy feminine pieces. Full-bottom skirts and detailed tank tops are prominent in their collection as well. Classic femininity has always been and will continue to be the defining feature of the Yves Saint Laurent label. His styles epitomized a certain kind of seductive, wealthy, intelligent French woman – a look still as desirable as it was 40 years ago. Inspired by Picasso, Mondrian and Matisse, Laurent combined bright colours in the same outfit. His method of colour-blocking is still used by top designers today.
Clothes- Womenswear:
SS2014 RTW
Resort 2012
SS2015 details
Clothes- Menswear:
Footwear:
Womens and Mens Footwear
Accessories:
SS2015 eyewear campaign, Resort 2014
Pre-fall 2014, SS2013
Fragrance and Beauty:
YSL Black Opium Fragrance Ad Campaign 2014, Spring 2014
YSL has a major presence in France, UK and US (NY, Chicago, San Francisco, etc). International locations includes a strong presence in Europe-Barcelona, Munich, Berlin, Warsaw, and Kiev, to Bologna, Rome, Moscow, and Cannes. Locations in the Middle East and Africa include Casablanca, Abu Dhabi, Beirut, and Jeddah. In Asia, Saint Laurent boutiques can be found in Jakarta, Bangkok, Manila, Seoul, Singapore, Macau, and Hong Kong. The brand has a heavy presence in Japan with boutiques in Kyoto, Tokyo, and Osaka as well as outlet locations across the country. In China standalone boutiques are located in Wuhan, Shanghai, Beijing. Expansion of presence in the US is also planned.
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