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Giuseppe Zanotti is an Italian shoe designer. He worked at a DJ in the 80s before starting his fashion career in the 2000s.
He began working with small local craftsmen and later on as a freelance designer with various fashion maisons. In 1994, he took over a small shoe making company called the Vicini shoe factory and with 15 employed workers, he began designing and manufacturing his 1st collection.
Today, more than 350 skilled people work at his company, which manufactures over 400,000 pairs of luxury men and women footwear.
He has over 50 stores globally; his first ever store located in Milan, which opened in the 2000s and rest in New York, Paris, London, Dubai, Tokyo, Beijing, Moscow, Hong Kong, etc.. He has designed shoes for huge brands like Balmain, Proenza Schouler, Thakoon Panichgul, Christopher Kane, Vera Wang among others.
The Giuseppe Zanotti SS 2012 campaign is a tribute to summer. The theme of the collection is 70s inspired but contemporary at the time, with abundance of energetic colours. The designer himself described it as urban, chic with the 70s disproportionate elements like very high platforms. He has used materials and fabrics like leather patent, suede in colours like turquoise, green, cobalt, blue (the colours of sea, found on the beach), dark lilac and fushia.
He says that this collection, consisting of platforms and high heels among others, is meant to show that 'confusion is a new order' and that one needs 'something wrong for something new'.
He chose the tuxedo look of the end of 70s and early 80s for the campaign, to project a chic, sophisticated woman who is provocative, modern, feminine and sensual at the same time.
Colourful platform sandals
Animal print high heeled sandals, strappy high heeled sandals, white snake skin high heeled sandals
Strappy platform boots, patterned pumps, lace up platform boots
Crystal embellished and plain heeless pumps, t-strap heeless platform sandals
Floral printed peep-toe platform sandals, cork platform sandals
Black cage high heeled sandals, bow embellished platforms
Platform peep toe pumps, strappy high heeled sandal and platform
Gold platform sandals, Metallic gold and animal print heelless peep-toe platform
Black mesh cap toe pumps, buckled platform sandals, black mesh ankle tie high heels
Blue and white platform sandals, patent pumps, cap toe pumps
Blue cage sandals
Campaign
Photographer: Inez and Vinoodh
Model: Anja Rubik
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